Printing

Your Monitor Is Lying to You: How Calibration Fixes the Gap Between Screen and Print
Workflow & Business

Your Monitor Is Lying to You: How Calibration Fixes the Gap Between Screen and Print

I delivered a set of product images to a client in 2019 and got a call two days later. The cosmetics company had printed a test run of packaging and the creams looked pink. On my screen, they were a warm ivory. I had spent an hour perfecting that tone. The problem wasn’t my eye. It was my monitor, which I hadn’t calibrated in eight months because I kept telling myself I’d get to it.

Print Prep for Professionals: The Workflow That Saves Time and Protects Your Reputation
Business

Print Prep for Professionals: The Workflow That Saves Time and Protects Your Reputation

Print Prep for Professionals: The Workflow That Saves Time and Protects Your Reputation I’ve been shooting professionally for over two decades, and I can tell you with absolute certainty: the difference between good prints and great prints isn’t made in the camera. It’s made in the preparation. I’ve watched talented photographers lose clients over muddy blacks and blown highlights in prints, when the problem wasn’t their photography—it was their prep work.