The Professional Photography Workflow: From Shoot to Website Delivery

The Professional Photography Workflow: From Shoot to Website Delivery

After twenty-three years shooting weddings, commercial work, and portraits, I’ve learned that what happens after you press the shutter determines your reputation and bottom line far more than your camera body ever will. A solid workflow isn’t glamorous, but it’s the difference between a thriving business and constant firefighting. Build Your Culling Process First I shoot tethered whenever possible, which means I’m already eliminating obvious rejects before the session ends. On your desktop or laptop, import RAW files immediately after the shoot into your designated folder—I use a simple naming structure: YYYY-MM-DD_ClientName_EventType.

Catalog Management: The Unglamorous Foundation of a Profitable Photography Business

Catalog Management: The Unglamorous Foundation of a Profitable Photography Business

I’ve shot tens of thousands of images over my career, and I can tell you with absolute certainty: a photographer with a messy catalog makes less money than one with a clean system. Period. Nobody gets into photography because they love file management. But here’s what I’ve learned the hard way—your catalog is your business. It’s where you find images fast, deliver projects on time, and actually make a profit instead of wasting hours searching for that one shot from 2019.