Photo Organization

Business & Workflow

The File Naming System That Saved My Client Relationship (And the One That Almost Ended It)

I once handed a client a hard drive labeled “Finals_v3_REALLYFINAL_USE THIS ONE.” I was three years into shooting commercially, coming out of a decade at a daily newspaper where the file system was someone else’s problem. It was not a proud moment. The client called me twice trying to figure out which folder had the approved selects. I spent forty minutes on the phone I didn’t bill for, walking them through a folder structure that made sense only to me, at 11 p.

September 26, 2026

Business & Workflow

Your File Naming System Is Costing You Clients (Here's What to Do Instead)

My twins are nine years old and deeply curious about computers. A few years ago, one of them wandered into my office while I was on a call, poked around my desktop, and dragged a folder of client proofs into the trash. Then emptied it. I found out twenty minutes later when I went to pull the files. I had them restored from my local backup in ninety seconds. The client never knew.

September 11, 2026

Workflow & Business

Your Lightroom Catalog Is Either Your Greatest Asset or a Time Bomb — Here's How to Make It the Former

I once watched a photographer spend forty minutes looking for a client’s edited portraits from six months prior. She had the files, somewhere, but her catalog had become a junkyard. Folders named things like “FINAL_v2_USE THIS ONE” and “exports maybe.” The client was on the phone. She was sweating. She found the images eventually, but she lost something else that day that doesn’t show up in any folder: the client’s confidence.

July 17, 2026

Business & Workflow

The File Naming System That Saved My Business (And the One That Nearly Ended It)

My twins are seven years old, and they are curious, and they are absolutely fearless around a trackpad. A couple of years ago, my daughter opened my laptop while I was making coffee and started clicking around in Lightroom. By the time I walked back into the room, she had selected and deleted an entire folder of client proofs, around 340 images from a commercial product shoot. I set down my mug, walked to my external drive, navigated to that morning’s automated backup, and had everything restored in about 90 seconds.

May 20, 2026

Business & Workflow

The File Naming System That Saved My Business (And Why Yours Is Probably a Mess)

My twins are seven years old. They are curious, fast, and completely indifferent to the concept of a client deadline. A few years ago, one of them got hold of my keyboard while I was refilling my coffee and deleted an entire folder of proofs I had already delivered for client review. Gone. I had them restored from a versioned backup in 90 seconds. My kid thought it was magic. I knew it was just a system that worked.

May 18, 2026