Photography Workflow
Why I Stopped Chimping and Started Tethering (And What It Did to My Business)
The Moment I Realized My Clients Were Guessing A few years into commercial work, I was shooting a product campaign for a mid-sized skincare brand. Art director on set, brand manager hovering nearby, client rep checking her phone. Between every few frames, I’d walk back to the camera, tilt the LCD, and say something like, “Yeah, that’s looking great.” They’d nod. We’d keep going. We burned through three hours like that.