Business
The Real Ai Threat To Professional Photography Isnt What You Think
I’ve been shooting professionally for over twenty years. I’ve watched the industry weather digital disruption, the race to the bottom on pricing, and the rise of Instagram “photographers” undercutting day rates. Each time, I adapted. But I’m genuinely worried about what’s happening right now—and it’s not what most people think. The fear you hear in most photography circles is straightforward: AI will replace photographers at the actual shoot. A client will use generative AI instead of hiring someone to show up with a camera.