Workflow
Why Your Prints Look Nothing Like Your Screen (And How to Fix It Before You Lose a Client)
I had a commercial client call me once, genuinely upset, holding a 24x36 canvas print that looked like someone had dunked it in a bucket of orange. The file looked perfect on my monitor. The print looked like a sunset in a coal mine. That was the day I stopped treating print prep as an afterthought and started treating it as a core deliverable, equal in weight to the shoot itself.