Commercial Photography

The File Naming System That Saved My Business (And What Happens When You Skip It)
Business & Workflow

The File Naming System That Saved My Business (And What Happens When You Skip It)

My twins are eight years old and they have exactly zero respect for folder hierarchies. A few years back, they were messing around on my studio iMac while I was on a call, and one of them dragged an entire folder of client proofs into the Trash and emptied it. Four hundred selects from a two-day product shoot, gone. I finished my call, walked over, and had every file restored from my local backup drive in about 90 seconds.

Why Shooting RAW Without a Real Processing Workflow Is Just Hoarding Pixels
Workflow & Business

Why Shooting RAW Without a Real Processing Workflow Is Just Hoarding Pixels

I used to work at a newspaper where “I’ll fix it in post” was not a sentence anyone said out loud. You delivered usable images by deadline or someone else got your desk. That culture shaped how I think about raw files to this day: they are not a safety net. They are a starting point, and if you don’t have a systematic way to move through them fast and consistently, you’re going to burn hours on tasks that should take minutes, and you’re going to deliver inconsistent work.

The File System That Saved My Business (And the One That Almost Ended It)
Business & Workflow

The File System That Saved My Business (And the One That Almost Ended It)

My twins are eleven now. A few years back, they were poking around my office while I was on a call, and by the time I hung up, one of them had dragged an entire folder of client proofs into the trash and emptied it. About 340 selects from a product shoot, gone. I had them restored from my local backup in ninety seconds. My kids thought it was magic. I knew it was just a system that worked.

Tethered Shooting Is the Closest Thing to a Safety Net This Business Has
Photography Workflow

Tethered Shooting Is the Closest Thing to a Safety Net This Business Has

The first time a client walked over to my laptop mid-shoot and said “can we go a little warmer on the skin tones?” I realized I had permanently changed the way I worked. Not because the feedback was surprising, but because I could act on it immediately, show them the result, and keep shooting without stopping to argue about what we’d deal with “in post.” That moment probably saved a two-hour reshoot.

Why Shooting RAW Without a Real Processing Workflow Is Just Expensive JPEG Shooting
Workflow & Business

Why Shooting RAW Without a Real Processing Workflow Is Just Expensive JPEG Shooting

I used to work with a photographer who shot everything in RAW and was proud of it. He’d mention it in his client proposals like it was a selling point. The problem was, his RAW files sat in Lightroom with default import settings, auto white balance applied, and zero consistency from one shoot to the next. His delivery times were brutal, his color was all over the place, and he couldn’t explain his process to save his life.