Client Communication

The Real Ai Threat To Professional Photography Isnt What You Think
Business

The Real Ai Threat To Professional Photography Isnt What You Think

I’ve been shooting professionally for over twenty years. I’ve watched the industry weather digital disruption, the race to the bottom on pricing, and the rise of Instagram “photographers” undercutting day rates. Each time, I adapted. But I’m genuinely worried about what’s happening right now—and it’s not what most people think. The fear you hear in most photography circles is straightforward: AI will replace photographers at the actual shoot. A client will use generative AI instead of hiring someone to show up with a camera.

Tethered Shooting: Why It's Non-Negotiable for Professional Work
Workflow

Tethered Shooting: Why It's Non-Negotiable for Professional Work

Why I Switched to Tethered Shooting (and Never Looked Back) I spent fifteen years shooting without tether. I’d review images on the back of my camera, trust my experience, and move forward. Then I did a high-budget commercial shoot where the art director caught a focus issue on shot 247—after I’d already broken down half my gear. That mistake cost us a reshoot day. That’s when I committed to tethered shooting, and it fundamentally changed how I work.

Tethered Shooting: The Game-Changer for Professional Workflows
Business & Workflow

Tethered Shooting: The Game-Changer for Professional Workflows

Tethered Shooting: The Game-Changer for Professional Workflows I’ve been shooting tethered for over a decade now, and I can tell you without hesitation: it’s one of the smartest investments I’ve made in my business. Not just for the technical advantages—though those are real—but for the psychological edge it gives you with clients and the sheer efficiency it brings to your day. If you’re not shooting tethered yet, you’re leaving money on the table.