Backup Systems

The File Naming System That Saved My Business (And What Happens When You Skip It)
Business & Workflow

The File Naming System That Saved My Business (And What Happens When You Skip It)

My twins are eight years old and they have exactly zero respect for folder hierarchies. A few years back, they were messing around on my studio iMac while I was on a call, and one of them dragged an entire folder of client proofs into the Trash and emptied it. Four hundred selects from a two-day product shoot, gone. I finished my call, walked over, and had every file restored from my local backup drive in about 90 seconds.

Your Photography Business Is Only as Strong as the Weakest Link in Your Workflow
Business & Workflow

Your Photography Business Is Only as Strong as the Weakest Link in Your Workflow

My twins deleted a folder of client proofs when they were seven years old. They were playing on my editing machine, thought they were closing a window, and wiped out 340 images I’d already culled and color-graded for a corporate headshot client. The whole thing. Gone. I had them restored in 90 seconds from a local backup. My kids thought it was magic. I knew it was just a system doing its job.

Your Photography Business Is One Hard Drive Failure Away From Disaster — Here's How to Fix That
Business & Workflow

Your Photography Business Is One Hard Drive Failure Away From Disaster — Here's How to Fix That

My twins are nine years old. They are curious, fast, and completely indifferent to the consequences of clicking “delete.” A few years ago, one of them found my open laptop and removed an entire folder of client proofs while I was making lunch. I had those files restored from backup in 90 seconds. That’s not luck. That’s a system. Most photographers spend years mastering light and composition, then hand their entire business over to a single external hard drive that cost $79 at Best Buy.

Second Shooting: Why It's Non-Negotiable in My Studio
Business

Second Shooting: Why It's Non-Negotiable in My Studio

Second Shooting: Why It’s Non-Negotiable in My Studio I didn’t hire a second shooter because I wanted to. I hired one because I had to—after I nearly lost $8,000 and my reputation in a single afternoon. That day, my camera failed mid-ceremony. No backup body. No second set of eyes. No contingency. The couple got married once. I didn’t get a second chance to capture it. That failure taught me more than a decade of smooth shoots ever could.