The File Naming System That Saved My Client Relationship (And How to Build Yours)
When You Can’t Find the File, You’ve Already Lost A few years ago I got a call from a client asking for a specific product shot from a campaign we’d wrapped eight months earlier. Simple request. One hero image, white background, they needed it for a last-minute trade show print run. I told them I’d have it over within the hour. Forty-five minutes later I was still digging through folders named things like “Acme_FINAL,” “Acme_FINAL_v2,” and “Acme_use_this_one.